What's inside
- ✓The five-step map: from a simple list of what you love, to one written passion-problem-person line you could build a real business on
- ✓The pain-point bridge — how one ordinary passion (like everyday cooking) splits into four completely different things people gladly pay for — and the health/wealth/relationships buckets that show you who feels each problem most urgently
- ✓The Able & Willing filter: the two-question test that shows whether a spot on your map can hold a business — before you spend a single evening on it (and the move that rescues it if it can't)
- ✓The WHY-and-your-number exercise that turns "I just want to do something I love" into one specific, measurable sentence you can actually aim at
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